Burbeck Interiors: The Impact of Home-staging on Property Sales
Transforming Properties to Maximise Appeal + Market Value
Home-staging on Charles Street, Mayfair | Project & Image Credit: Burbeck Interiors
Burbeck Interiors, a leading interiors and property-focused collective, continues to set new benchmarks in exceptional design and quality with its innovative approach executed across London, the wider UK, and globally. The company specialises in cutting-edge home staging, interior architecture, and interior design, utilising a mix of curated and in-house designed furniture, accessories, and lighting to create distinctive living spaces.
Founded in 2013 by property developer brothers Alex and Jack Willcocks, Burbeck Interiors was established with the intention of fulfilling an expectation of service not found elsewhere. With over a decade of experience developing properties across London, the Burbeck Interiors team deeply understand the intricacies of the property market and expertly maximise the appeal of each estate. Its comprehensive range of services - spanning interior design, home staging, show home design, and interior architecture - is available to property developers, homeowners, investors, and landlords alike.
Home staging, the process of preparing a property to create an inviting and attractive atmosphere for buyers, has become a cornerstone of modern real estate marketing. By "setting the stage" effectively, homes are positioned to generate increased interest, sell faster, and command higher offers. As a leader in the industry, Burbeck Interiors is dedicated to delivering this exceptional service with transparent value and renowned quality.
The effectiveness of Burbeck's approach is evident in its track record, with 85% of properties staged by the company achieving a sale within just four weeks. This accomplishment highlights Burbeck Interiors' notable success and influence within the industry.
Burbeck Interiors’ excellence has also been recognised through numerous awards, which have solidified its credibility in the competitive home staging field. Recent accolades include Best Home Staging for London and United Kingdom (2023-2024) at the UK Property Awards, Best Residential Interior Show Home (2021-2023) at the UK Property Awards, and awards for Best Show Home and Best Luxury Staging (2021) at the Home Staging Awards, along with a signature win at the Richmond Business Awards (2020).
As founding members of the Home Staging Association, the company has amassed multiple honours from the organisation. Co-Founder Alex Willcocks is widely regarded as an expert in home staging by his peers, further demonstrating the brand's leadership within the sector.
Charles Street Home-staging Project
Burbeck Interiors’ impact in the market is underscored by impressive statistics:
£2.7 Billion - Total value of property staged through Burbeck Interiors.
85% - Percentage of staged properties sold within four weeks.
545,000 sqft - Total area of property staged in 2024.
14 - International awards received for design and service excellence.
£100 Million - Value of interior design work completed, reflecting the firm’s substantial industry footprint.
Founders Alex and Jack Willcocks reflect on the service’s value: “The objective for this report is to provide more clarity on the service of home staging and how it works, as well as transparency on the value it provides, according to the people who discern that value.” Their commitment to excellence is evident in every project; a staged property not only garners more interest in the current competitive market but also supports a quicker sale at a higher price point.
In a market where professional property staging is increasingly sought after – a trend fuelled by the visibility of staging through estate agents during the marketing process – Burbeck Interiors is proud to ensure that every staged property is optimally positioned for success. With a track record that continually demonstrates enhanced sales velocity and value, the company remains a trusted partner for homeowners, investors, and developers alike.
Find out more about Burbeck Interiors’ Home-staging here.
About Burbeck Interiors
Burbeck Interiors is an award-winning, client-focused interior design studio that specialises in luxury interiors, home staging, and bespoke turnkey furniture solutions across the UK and Europe. Founded in 2013 by brothers Jack and Alex Willcocks, the studio combines extensive experience in property development and interior architecture.
With an emphasis on planning, budgeting, and timeless design, Burbeck Interiors has established itself as a leader in creating functional yet stylish spaces. In 2024, the studio launched the Burbeck at Home furniture range, reinforcing its commitment to exceptional design and sustainability.
For further information, interview opportunities, and hi res images, please contact: victoria@hillstreetpr.uk
